Don’t be evil ;-)

The problem is we keep talking about “Google” which is an intangible enemy. People need to start going after the core investors and shareholders by name

Majority of Google’s revenue is from search. Iirc, average developed world user is worth a few hundred a year.

Want to stick it to them? Change your browser to something like Opera or firefox, default search engine to something like Duckduckgo.

Relatively painless and if a few thousand of us do it, the dollars start adding up.