Worth noting is that what counts as an “active user” has changed between now and then. During the Reddit API exodus, an “active user” was a user who had posted or commented in the past month. Now, it includes users who have voted. If the 54k MAU record was set using the first algorithm, it is likely that the MAU using the new algorithm (which includes voting) would have been much higher.

The growth in 2025 has been staggering, ngl. And this is the kind of thing which converts from a trickle to a tsunami very quickly. It never happens with one shock. But a consistent amount of enshittification shocks. Reddit’s desperate struggle for profitability practically ensures those will keep happening, so this is all inevitable at this point. The only thing that is uncertain is whether digg can recapture the fleeing masses who are not cognizant of the dangers of corporate vc-backed enshittification yet, like bluesky did to Twitter.