KEY POINTS
Tesla new car sales in Europe fell 27.9% year-on-year. in May.
The U.S. EV maker has sustained brand and reputational damage in part due to CEO Elon Musk’s incendiary rhetoric and political activity.
Chinese manufacturers, meanwhile, maintained their strong momentum in Europe’s new car market last month.
China is largely dominating the electric bus market too. I doubt Europe particularly wants to bootstrap a lithium mining and refining industry to compete though. The Chinese companies are that vertically integrated.