There is not much to it: he simply said he will hurt marginalized groups and that is all the bigots needed to hear. Who cares if my life is shit as long as others have it worse?
If you can convince the lowest white man he’s better than the best colored man, he won’t notice you’re picking his pocket. Hell, give him somebody to look down on, and he’ll empty his pockets for you.
There is not much to it: he simply said he will hurt marginalized groups and that is all the bigots needed to hear. Who cares if my life is shit as long as others have it worse?
Works just as well for voting.