35·12 days ago- The law applies only to office holders, candidates, campaigns, or to people who buy or sell political advertising.
- People and platforms who post and distribute content without exchanging money are exempted.
- All the big media firms: tv, radio, ISPs, Internet content platforms, and billboard operators are exempted when they just run someone else’s ads. The people who are liable are the ones who place the ads.
- The requirement is to include a disclosure message when depictions of a public figure have been altered by technology: Photoshop, AI, deepfake audio, or whatever else. The content itself is not censored, it just has to be noticed that it’s artificial.
- “Superficial” alterations are exempted from the notice message, for example, changing the color balance on a video.