Tesla faces a number of challenges in Europe including continued intense competition and brand damage from Elon Musk's political involvement.

KEY POINTS

New European car registrations of Tesla vehicles totaled 8,837 in July, down 40% year-on-year, according to the European Automobile Manufacturers Association, or ACEA.

BYD recorded 13,503 new registrations in July, up 225% annually.

Elon Musk’s automaker faces a number of challenges in Europe, including intense ongoing competition and reputational damage to the brand.

  • cyborganism@piefed.caEnglish
    0·
    12 days ago

    Honestly, the only reason Western EV makers are still in business is thanks to trade barriers with China.

    • Pringles@sopuli.xyzEnglish
      0·
      12 days ago

      And the only reason Chinese cars are so cheap is because of massive subsidies all throughout the supply chain.

      • cyborganism@piefed.caEnglish
        0·
        12 days ago

        Sure, but western companies have benefited from subsidies as well on so many levels, plus the government incentives to buy EVs.

        Chinese EV manufacturers are also owned by the government which collect the rewards for their investments, while western manufacturers give their CEOs fat paychecks.

    • marsza@lemmy.cafeEnglish
      0·
      12 days ago

      Yeah I can afford a low end BYD as a second car and I’d buy one in a flash just to get off the gas