That is a rare case. If people actually cared and kept their word most non-maga owned news outlets would be out of business. Yet, people still watch, read and subscribe to those outlets despite them constantly posting about how crappy those orgs are. People are creatures of comfort. I imagine most that cancelled their subscriptions turned them right back on once they heard Kimmel was no longer suspended. Most major retailers and companies that dropped their DEI policies saw little to no loss.

Companies respond to big money, if enough people turned away from those companies they’d behave very differently