I feel like it would have been better if they raised the price to $2 during the sale
There’s a famous case study where JC Penny launched a big campaign where they wouldn’t put people thought the rat race of sales and coupons and just offer the best price at all times. Almost bankrupted them. Turns out people want the rat race.
People want to feel like they got a good deal. Making them do a little bit of work or seeing that marked down sign gives them that feeling.
I thought that was Payless shoes
Not aware of a Payless comp to this. They did have a campaign where they put their cheap shoes in a luxury pop-up store and had influencers gush about the high quality products which was pretty funny.
Modern sales are now “was $25, now $2”, then sale ends and the price is $3.
Lenovo be like
If you buy 2 you save twice as much. 😋
Fun fact, it’s illegal to say something is on sale when it isn’t lower than their normal price, so they’ll use weasel words you can watch out for.
“Compare to”, “originally”, “Hot Deal”, “Special Buy”, “[Insert holiday] special”, etc.
Wait, “hot deal” and “originally” get around this?? How literally is that law worded?? “Hot deal” is definitely just a synonym but “originally” is even more explicitly a lie than “on sale”!
“Originally” just means it used to be that price. at some point, not that it’s still the regular price.
That’s something that might be used on an older model laptop or cell phone.
“Hot Deal” can me something that’s considered valuable even at regular price. The Black Friday products that are produced specifically to be cheap for Black Friday can fall into this category. I worked at a retailer that had $10 blue jeans shipped in just for that sale every year, so $10 was their regular price even though they were a “good value”.
Illegal where? I doubt that’s a federal law in the US.
I doubt that’s a regulated federal law in the US.
About as useful as our warranty laws
It is. Here’s the link to the rules on deeptive pricing in the Code of Federal Regulations.
https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-233
This is literally the Khol’s business model
Man fuck that place. I got my all time fav sport coat there out of shit luck, never bought anything else. Even got their CC, never used.
![[Loading Artist] Sale time](https://lemmy.world/pictrs/image/938df00a-c097-4fb0-9d67-e496a38cb65d.png){kind=link}